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ABOUT THE BRAND

Au Paradis is a luxury streetwear brand born from the ashes of its predecessor, Into Heaven. While the old brand hinted at divinity, Au Paradis steps into what happens after transcendence—where the divine and the dangerous coexist.

This isn’t paradise as you’ve been sold it. This is a place where angels carry scars, where glory is earned not given. A space between light and dark, elevated yet raw. Each piece is a fragment of that world—crafted for those who walk with purpose, pride, and power.

Inspired by myth, rebellion, and redemption, Au Paradis is for those who rise from the fire and wear their battle like art.

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